Archive
FC Bayern Munich and Yahoo Sports team up to create digital content
Germany’s biggest football club FC Bayern Munich and sports website Yahoo Sports have launched a global partnership to bring exclusive digital content to the online platform. The Bundesliga champions will syndicate
Kevin Durant announced as new Panini America global ambassador
In an attempt to restart the ‘basketball cards’ fad from the 80s and the 90s, Panini America, the global leader in sports collectible stickers and cards, has announced a long-term
The Football League to launch show on kids’ channel Nickelodeon
The Football League will launch a weekly show on children’s television network Nickelodeon UK & Ireland aimed at growing the Football League’s popularity among younger audiences in the region. Titled Nick Kicks, the show
EUROs 2016 unveil its final national sponsor
Abritel-HomeAway has been announced as the official accommodation provider for the EUROs 2016 which kick off on 10 June. The leader in holiday rental in France will help all fans
Football giant seals deal with Chinese media platform
Football giants Manchester United will become the first English football club to have a dedicated 24/7 channel broadcast in Mainland China after signing a deal with Chinese sports media platform
Digital Sport’s Weekly Wash-up 08/01/2016
Novak Djokovic shares selfies on social media for a good cause Just in time for the Australian Open which kicks off on 18 January, the bank company ANZ, a major
Shoe brand to launch smartwatch after announcing a new tech department
Global apparel brand New Balance will release a smartwatch expected to be available for retail by summer 2016 after announcing the establishment of a new technology division. The watch designed “for
Olympique Lyonnais ready to unveil its new fully connected stadium
Olympique Lyonnais is all set to open its new fully-connected stadium on Saturday in time for its Ligue 1 game against Bastia and in time for the Euros that kick off
How technology is helping sports broadcasting to reach new heights
Sport needs broadcasting as much as broadcasting needs sport. Television money has transformed sports like football (soccer for our American readers), taking it from the back pages to headline news.
Telecoms company saves the day for Aussie T20 cricket team
The telecommunications company who won the Australia television broadcast rights for the Premier League has saved the day for T20 cricket side the Melbourne Stars after its primary sponsor Dick Smith
