Archive
Under Armour inks lucrative deal with Welsh Rugby
US apparel brand Under Armour has signed what is thought to be an extremely lucrative sponsorship and supply deal with Welsh Rugby which will keep them associated with the union
AS Roma launch its Chinese WeChat account
Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.
FC Bayern Munich teams up with Beats by Dre
FC Bayern Munich has announced a partnership with American-based earphone specialist Beats by Dre in the first sign the football giant is starting to focus on attracting the US Market. Already partnering with
Digital Sport’s Weekly Wash-up 22/01/2016
Sky Sports unveils its German superheroes In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan
Arsenal rakes in best matchday profit in Europe for 2014/2015 season
Arsenal Football Club tops the European clubs for matchday profit according to a report compiled by Deloitte profiling football’s highest earning clubs. Raking in approximately £100.4 million in matchday profit
AS Roma releases Social Media analytics for 2015
In a slightly strange move considering the fact that most football clubs keep its social analytics reasonably closely guarded, AS Roma has gone ahead and unveiled its social media statistics for 2015.
Facebook joins the sports game with its own Sports Stadium
Determined not to miss out on the buzz generated by social media users during sports events, Facebook has launched a ‘Sports Stadium’ feature which allows Facebook users to experience sports
LeBron James answers Twitter user in new Kia ad
Kia has unveiled its new series of humorous and entertaining advertisements featuring its global ambassador, basketball superstar LeBron James Looking to appeal to a younger, more sports orientated market, the car
Gatorade to replace Coca-Cola’s Powerade as All Blacks partner
In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades
Adidas launches boots without laces
German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+ Purecontrol”, the new boots are certainly the beginning of a new
