Under Armour inks lucrative deal with Welsh Rugby

US apparel brand Under Armour has signed what is thought to be an extremely lucrative sponsorship and supply deal with Welsh Rugby which will keep them associated with the union

AS Roma launch its Chinese WeChat account

Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.

FC Bayern Munich teams up with Beats by Dre

FC Bayern Munich has announced a partnership with American-based earphone specialist Beats by Dre in the first sign the football giant is starting to focus on attracting the US Market. Already partnering with

Digital Sport’s Weekly Wash-up 22/01/2016

Sky Sports unveils its German superheroes  In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan

Arsenal rakes in best matchday profit in Europe for 2014/2015 season

Arsenal Football Club tops the European clubs for matchday profit according to a report compiled by Deloitte profiling football’s highest earning clubs. Raking in approximately £100.4 million in matchday profit

AS Roma releases Social Media analytics for 2015

In a slightly strange move considering the fact that most football clubs keep its social analytics reasonably closely guarded, AS Roma has gone ahead and unveiled its social media statistics for 2015.

Facebook joins the sports game with its own Sports Stadium

Determined not to miss out on the buzz generated by social media users during sports events, Facebook has launched a ‘Sports Stadium’ feature which allows Facebook users to experience sports

LeBron James answers Twitter user in new Kia ad

Kia has unveiled its new series of humorous and entertaining advertisements featuring its global ambassador, basketball superstar LeBron James Looking to appeal to a younger, more sports orientated market, the car

Gatorade to replace Coca-Cola’s Powerade as All Blacks partner

In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades

Adidas launches boots without laces

German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+  Purecontrol”, the new boots are certainly the beginning of a new