Archive
AS Roma officially unveil their new website
Italian football giant AS Roma has officially unveiled its widely-anticipated website after using a unique crowd-sourcing method to improve their digital platforms in a complete platform redesign. As part of
Nike signs a lifetime deal with LeBron James
In a deal that has sent shockwaves across the professional sporting world, Nike has signed a lifetime agreement with NBA superstar LeBron James which will guarantee a life-long affiliation between
BT Sport now home to the Scottish League Cup
BT continues to gain ground on its primary competitor Sky Sports after signing a deal with the Scottish Professional Football League (SPFL) to become the exclusive live TV broadcaster of
Google Cardboard plunges us into Patriots training in Virtual Reality
Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example
PlayStation France launches ‘The Golden Joystick’ Competition
PlaySation F.C. FR launched last week the first edition of “La Manette d’Or” (“The Golden Joystick”), a trophy to reward the most beautiful goal of the year on PlayStation 4. The
Digital Sport’s Weekly Wash-up 04/12/2015
There’s a first time for everything – a sponsor on a NBA top After launching its new campaign featuring James Harden yesterday, Adidas has unveiled its NBA All-Star Game 2016 kits. As
LBJ’s video company gets a huge helping hand
Widely regarded as one of the best on the court, LeBron James can now claim to be up there with the best off it after Warner Bros. Entertainment and Turner
James Harden and Adidas present “Creators Never Follow”
On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s
A third of agencies to include Snapchat in their Superbowl campaigns: Survey
Almost a third of current media planners, top agencies and brands are set to include Snapchat in their Super Bowl campaigns according to a survey conducted by social marketing technology company
Camp Nou naming rights up for grabs
The Champions of Europe FC Barcelona is working with US company Van Wagner Sports and Entertainment in order to secure a lucrative sponsorship deal for its stadium, the Camp Nou.
