Nike debuts new shoe on gaming platform Twitch

Nike continue finding new ways to reach their avid consumers by teaming up with video game publisher 2K and Amazon-owned gaming platform Twitch to debut the shoe of returning Cavs’ superstar

Nike unveils Kobe Bryant’s latest line of shoes via social media

Following Kobe Bryant announcing that he will retire at the end of the 2015/2016 NBA season, Nike has unveiled Bryant’s latest shoe KOBE 11 via its social media platforms. Originally

Carlsberg to allow fans to vote for the man of the match at 2016 EUROs

As part of their EURO 2016 sponsorship campaign, beer brand Carlsberg will allow fans to vote for their Official Man of the Match via social media. With former Manchester United goalkeeper

La Liga increases players’ minimum wage

Following the sale of their TV rights for €2.65 billion, the Liga Executive Board has decided to increase the minimum wage for players in La Liga. The minimum wage in La Liga is

NFL announces the winners of their race to prevent concussion

The NFL has announced the winners of their race to prevent concussions, one of the biggest issues currently debated in world sport. Back in March, 2013, the NFL along with

Digital Sport’s Weekly Wash-up 11/12/2015

Ronaldo releases his own line of headphones Cristiano Ronaldo has launched his own line of headphone titled ROC in partnership with Headphones by Monster. To promote his new business and

Running Heroes rewarding those who exercise

Want to win rewards for going for a run? Paris-based start up company Running Heroes is making it possible by offering incentives to those who record their running distances and

The ins and outs of Goal Line Technology

It has taken a while for football to catch up with technology but in recent years, the implementation of various goal line technologies (GLT) have helped the sport make giant strides forward.

Adidas to open factory completely run by Robots

In something you’d more likely see in a sci-fi film, sports brand Adidas will open a new factory completely controlled by robotic technology in 2016. Named Speedfactory, the completely automated factory

New Balance to replace Asics for New York City Marathon

New Balance has announced a 10-year deal with New York Road Runners (NYRR) which will see the sporting brand become an official partner of the very popular New York City