Month: May 2014

My Top 5 World Cup Digital Trends

At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.

#CoolJob: Social Media Coordinator @ Chelsea FC

Fancy helping drive Chelsea FC’s social media strategy and content creation for the new season? Read on and then get applying!

Real Madrid – Champions of Europe…and YouTube

Our friends at Real Madrid, who I have to say I’ve been a fan of since the days of Zinedine Zidane, are not only celebrating ‘La Decima’ but can hold up the fact they’re the kings of YouTube as well.

The RFU: Implementing A Data Driven Social Media Strategy

This week we’ve been lucky enough to catch up with The RFU’s Social Media Manager, Josh Ayto. He came into the Twickenham based governing body for rugby in the summer of last year. Since then he’s overseen a period of growth across all their channels and a change of strategy along the way.

You Stay Classy, Local Sports Team

Part of social media 101 is to establish a unique tone of voice, one that is recognisable and cuts through all the other sides that exist in your league, your city, your sport. Hash Piperdy takes a look in this guest post for the site.

Live Blog – The Cornerstone Of The European Tour’s Digital Coverage

I caught up with the European Tour to chat golf, live blogging and digital strategy as they combine a blend of compelling editorial, up to the minute photographs and video clips, social media content, statistics and fan-interaction in one easy-to-digest, visually appealing stream.

Social media use strengthens the bonds between football fans and their teams

This IMG Consulting Fan Engagement study was the first commissioned in the UK, following its launch in the US in 2010 as an annual insight into the relationship between sports and digital media use. The study was fielded by REPUCOM and collected data from more than 2,100 fans aged between 16 and 64.