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C4 drop YouTube – Sports brands pay attention
Guest Post: This week Channel4 announced it was pulling all of its long form content from YouTube. Should sports digital media departments be paying much attention to this? Damn right you should. (by Matthew Quinn)
Cricket Australia celebrate Ashes win with personalised Twitter #TheUrnReturns gift
A great little Twitter activation from those humble guys at Cricket Australia. After the thrashing they dished out to the England team, they have marked the occasion by delivering personalised pictures of the winning team to all who want it.