Liverpool launch new kit across social

Liverpool last night launched their new kit across Facebook, Pinterest, YouTube and were trending on Twitter. So how and what did they do? We get under the skin of the campaign with great insight from the club itself.

Nice campaign by AC Milan – celebrating 10m Facebook fans

AC Milan linked up with sponsors adidas to promote the fact that they have managed to break the 10m fan barrier on the official Facebook page.

Please, stop it with the QR Code stunts!!

This week saw Betfair again try to use an innovative approach for QR Codes with their ‘marketing with balls’ campaign, but this time with little success. Now please stop it with the pointless QR Code stunts!

Rangers FC use Facebook tease to launch new kit

Rangers used the Facebook cover photo area to tease out the launch of their new kit last week. A kit that celebrates both their 1972 Cup Winner Cup Final winning team and the clubs 140th anniversary

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