A Look at UEFA’s Digital Strategy around the 2012 Champions League Final

leading up to the UEFA Champions League final, UEFA used key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival with fans around the world.

Lost in Translation?

This article looks at what localisation of digital content involves, some incorrect assumptions applied by teams, legal issues to be considered and why localisation is an option sports teams should consider seriously.

Recent Foursquare Promotions Highlight Limitations of Location Based Services

location based services such as Foursquare offer a great opportunity for sports teams to continue to develop deeper and more engaging relationships with fans, and while it has been encouraging to see location based sports promotions starting in Europe with Foursquare it has also highlighted the limitations of the platform and the lack of flexibility

Social CRM & Sport

Here is the article I wrote recently for FC Business magazine to coincide with my workshop at Goodform’s ‘Sports CRM Summit’ at Wembley Stadium. The event was a great one and I will be writing up more from that shortly together with some decks from other speakers. So here is my take on Social CRM….

London 2012 launch mobile app

This weekend has seen the London 2012 organisers LOCOG release the first of two mobile apps, called ‘Join In’, that will be available to sports fans at the Games this year.

UKSN Presents: Interview with Twitter UK’s Head of Sport – Lewis Wiltshire

UKSN Presents is that start of what will become a more regular series, getting under the skin of social media and sport through some it’s highest profile practitioners. First we start with long time friend, ex-BBC Social Media & Website Editor and now Twitter UK’s Head of Sport – Lewis Wiltshire.

LPGA Tour to Show Twitter Handles on Caddie Bibs

USA Today and Washington Post reported yesterday about the news that the LPGA Tour will test out using the caddies bibs to promote players Twitter handles

#RonaldoLIVE – fans get chance to challenge Real Madrid star

This Thursday (17th) will see Cristiano Ronaldo take on a live challenge with fans through his Facebook page. Find out more here….

Fitter Through Twitter

Health and fitness is a booming industry and any good advice over the internet is met with real enthusiasm nowadays. When this is coupled with high profile sources like professional sports teams or athletes, people take notice.

Vauxhall Offer England Fans Chance to go Home or Away

Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer

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