Thanks to a deal between La Liga and Mediapro, the media sales representative for the Copa Del Rey, all the Copa Del Rey’s games will be shown live on YouTube except for the final.

The video provider’s new pay-per-view service will stream over 50 live matches of the tournament to over 17 countries including the United Kingdom, Ireland, Belgium, the Netherlands, Russia, Slovenia, Macedona, Greece, Portugal and Argentina.

Consumers can purchase subscriptions for individual matches for €4.99 with all the matches set to cost €19.99. The first game to be shown will be Barcelona’s tie with Villanovense on Wednesday.

La Liga Presider Javier Tebas said that the partnership was important to expand its reach around the world.

We believe it is an important strategic partnership. Since I’m president we’re working hard in digital environments to see how we can reach our fans around the world and this will allow us to get directly to our consumers via YouTube.

In an interesting twist after CNN complete stripped its YouTube channels of all content over the weekend thanks to the imminent launch of YouTube Red, the new platform has shown how effective its services may be by making commercial agreements before television broadcasters get the chance.