Now that the smoke has cleared over SW19, the turnstiles become still and the hill falls silent. But this is when the real hard work starts for the crew behind the scenes as they begin to digest and bisect the digital statistics over the past fortnight in preparation for the 2016 tournament.

Much of the hype around Wimbledon at this year’s tournament was the way that they approached their digital offerings with both their revamped app and brand new web platform based considerably around providing video. One of the notable features of Wimbledon’s digital platforms when we spoke to them in 2014 was their newly-formed partnership with video specialists Grabyo and it would be interesting to see how they utilised their relationship after completely redesigning their digital platforms.

All of Wimbledon’s videos including the live feeds from centre court, court 1 and court 2 were integrated with technology provided by Grabyo and the results have just been collated.

• With the help of Grabyo, the AELTC was able to increase the amount of video views from a little over 3.3 million in 2014 to a whopping 48.7 million in 2015.
• Facebook is the clear winner which is reflected in it’s figures representing 92% of the video views with 44.7 million while Twitter represented just 8% of views at 3.9 million.
• The most popular video of the tournament registered 7.7 million views which towers over the most popular video of 2014 which registered just 447k views.
• Out of a total of 173 videos produced with the help of Grabyo, it equals to approximately 277,400 views per video.

The significance of Facebook’s video performance should not be understated with just 42.9% of views being generated by Facebook in 2014, Twitter generating 40.6% share of video views in 2014 and the video gallery widget on Wimbledon.com generating 16.4% of total views.

Just before the tournament started, Digital Sport spoke to Wimbledon’s Head of Digital Alexandra Willis about what we could expect from Wimbledon’s digital platforms and she identified Facebook as an avenue for improvement. With the figures that Facebook produced in 2015, it can be deduced that the AELTC were right in targeting the social platform.

The figures are also a nod to the way Wimbledon integrated their video content within all their platforms in 2015. The video gallery widget from Wimbledon.com wasn’t necessarily scrapped but integrated with social platforms and it paid dividends in the final results.

With the results on Wimbledon’s social media performance yet to be released, stay tuned as we continue with the wash-up from Wimbledon 2015.