Wimbledon 2014: A Digital Review

At the last Digital Sport London event we were lucky enough to have with us Wimbledon’s Content & Communication Manager Alexandra Willis. Alexandra spoke last year at our half day London event so it was interesting to hear their plans for this year and how they turned out.

Just before this years Championship I interviewed Alexandra for the website to get some early insights into what they had in store for us (you can read the full interview here) and the interest in what they were doing was obvious from the attention the article received. So an audience of around 70 people listened intently to what Alex had to say on stage at Riley’s Sports Bar.

An award winning year, picking up ‘Brand of the Year’ at the BT Sport Industry Awards and ‘Best Technology Winner’ at the Sports Technology Awards, meant that they had a lot to live up to this time around. And if anyone tuned into any of the digital platforms this year you were not left disappointed.

Not only was there a new mobile app and an improved experience across iPad, the main website and using video. But they also managed to introduce new social media and digital activities to draw fans even closer to the action. Partnering with tech firm (and #DSLondon sponsor) Grabyo to release near real-time video clips was a great move.

As was the Social Media Command Centre (great for monitoring and content) and Hill v World (getting everyone involved both at the event and at home). This led to some impressive stats, all of which you can see in the presentation slides available below.

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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