Wimbledon has unveiled an incredible 360-degree video experience to discover the All England Club from an exclusive perspective.

The video –  produced in partnership with Laduma – is a 360-degree virtual reality tour of Wimbledon from Day 1 in beautiful 4K. The cutting-edge footage allows viewers to watch their favourite tennis players greeting fans, training, and playing on Centre Court.

Laduma is a Virtual Reality startup focused on sport and entertainment brands that harnesses the power of visual storytelling to deliver to unique contents.

“Our aim with the fantastic VR content we produce is to get under the skin and give the audience a view from the inside out. Our work with leading sports and entertainment stars has been about creating experiences that are original and engaging.”

Wimbledon is constantly finding new ways to engage with fans in this rapidly changing digital age, and their latest video is no exception.