Vauxhall surprise football fans with ‘#GetIn Fan Hotline’
Vauxhall has recruited international footballers to give dedicated fans a special treat. Manning the Vauxhall ‘Fan Hotline’ for one day only, the home nations players surprised lucky supporters with a FaceTime call to thank them for their support.
England fans were encouraged to enter a competition to win their national team’s football shirt as part of the campaign, designed to bring fans closer to the players with one off experiences.
Andrew Curley, Head of Sponsorship and Events at Vauxhall Motors, said: “As sponsors of the Home teams we were delighted to surprise these dedicated fans with their national heroes – giving them their own #GetIN moment. #GetIN is about rewarding the fans for their unwavering support as we build excitement ahead of Russia 2018.”
As official sponsor of the England, Wales, Scotland and Northern Ireland football teams, Vauxhall Motors launched the campaign as a platform for fans to show their support for their teams, celebrate the spirit of football and give fans one off experiences. Kicking off earlier this year, the campaign started with a nationwide hunt for the ultimate #GetIN goal celebration ahead of the European Championships in France.
You might also like
Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has teamed up with the sports and social media company, 90/24
For the second time, Malta’s national airline, Air Malta, have launched an innovative rewards scheme through DiscountIF’s gamification and marketing platform. The rewards scheme in place works, by giving customers
Manchester United and Uber have today announced a global partnership, the first of its kind for the football club, which aims to enhance fans’ matchday experience at Old Trafford and how they connect