Vauxhall Announce STR Skill School Partnership Ahead of Big Pitch Competition

Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.

Steve Roberts, creator of one of the biggest football channels in the world, who’s recent work includes the “Insane Football Skills” video, will be producing a multitude of edits as part of Vauxhall’s digital strategy for 2014.

Over the past four years, STR Skill School has been teaching football enthusiasts how to shoot, pass, dribble and turn like their football heroes through a series of step-by-step video guides.

Steve’s first involvement will be to join Vauxhall in their fourth-annual Big Pitch competition, fielding a team of YouTube subscribers to run out on the hallowed Wembley turf.

The Big Pitch competition offers fans to fulfill their childhood dream in stepping out to play a game on the sacred pitch of their national stadium.

[youtube]http://youtu.be/y-I3-ktzq1M[/youtube]

 

Fans can enter the competition to win a place on the hallowed turf at Wembley through Vauxhall’s dedicated football website (www.vauxhallfootball.co.uk) or alternatively they can follow @VauxhallEngland on Twitter for another chance to win.

Last year the likes of Gary Neville, Stuart Pearce, Kevin Ratcliffe, Mark McGhee, Gerry Taggart and World Cup Referee Howard Webb all took part in the third successful year of Big Pitch.

Chris Hornbuckle, Vauxhall’s Head of Sponsorship said

“We’re delighted by this new partnership and look forward to providing innovative and engaging content to our digital audience. With over 70 million views and 400,000 subscribers, STR offers a proven avenue to expand our digital following with some exciting videos. We will provide Steve with some of footballs biggest names to create a fresh approach to our video content, in what we hope will be a successful year for Home Nations football.”

Steve Roberts, creator of STR Skill School commented,

“It’s fantastic for the channel to be associated with such a renowned brand with strong ties to international football. This is a fantastic opportunity to help Vauxhall grow their video audience and I can’t wait to get started.”

For more information on STR Skill School visit www.youtube.com/STRskillSchool

Enter Vauxhall’s Big Pitch competition go to www.vauxhallfootball.co.uk

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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