Twitter to live stream National Lacrosse League next season

Add lacrosse to the growing list of sports Twitter will be streaming to its users.

On Wednesday, Twitter announced a two-year deal with the National Lacrosse League that gives Twitter exclusive rights to live streaming games, including “Games of the Week” and Champion’s Cup contests in the 2017 and 2018 seasons.

The broadcasts will begin with a “Game of the Week” between the Toronto Rock and the Colorado Mammoth on Friday. Streamed for free to the United States and Canada, the games will also be available on the NLL’s new video website, NLLTV.com.

“This is a historic broadcast relationship that will unlock the great game and we are honoured to partner with Twitter,” said NLL commissioner Nick Sakiewicz in a statement. “The future of the sports viewing experience is digital, and this partnership will not only elevate the fan experience by making the game more accessible to audiences, but enable simultaneous real-time conversations and connections with other fans on the same platform. Another critical step in the League’s transformation, this collaboration is a pivotal opportunity to enhance the NLL’s digital presence in North America.”

Twitter continues to pursue live sports streaming after inking deals with the NFL, pro boxing and eSports in the past few years. The NLL, meanwhile, hopes this deal attracts younger sport fans to a game that is slowly but surely growing in popularity. According to the league, it ranks third behind the NHL and NBA in average attendance for pro indoor sports worldwide.

“We are thrilled to partner with the NLL as Lacrosse is one of the fastest growing sports in North America,” said Anthony Noto, COO of Twitter. “Our collaboration will allow the highly passionate lacrosse community to watch live NLL games and join the conversation all on Twitter.”

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Nick Frazier
Nick Frazier 13 posts

Nick is an intern for Snack Media and a contributor to Digital Sport. You can follow him on Twitter @nikfraz14.

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