Twitter announces new partnership for major leagues in USA

Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an exclusive, nightly multi-sports highlights show called ‘The Rally’, the first of its kind to be streamed live on Twitter. The MLB, NHL, and 120 Sports streaming rights come through Twitter’s new partnership with MLBAM.

“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter’s chief financial officer. “MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as ‘The Rally’, giving our audience the live sports events they are already talking about on one screen on Twitter.”

“Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favourite teams and players every day,” said Kenny Gersh, MLBAM’s executive vice president, business. “We know fans will embrace what this wide-ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games.”

The live streams of MLB and NHL games will be available free to Twitter users in the United States. MLB games will also be available worldwide, except in select international territories. A schedule for the MLB and NHL games will be available at a later date. Twitter will also broadcast ‘The Rally’, a nightly program produced by 120 Sports that will include highlights and expert perspective across multiple sports exclusively to Twitter users in the United States.

After inking a partnership with the NBA, Twitter is surfing on the live-streaming wave. The platform clearly understands the incredible potential of delivering content to fans in this way.

About author

Germain Massoué
Germain Massoué 27 posts

Germain is a French social media intern at Snack Media and writer for Digital Sport. Follow him on Twitter: @Germain_Nayver

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor