Twitter and the NFL have announced that they’ll enter into a two year partnership that will see the NFL provide Twitter with more exclusive content as well as significantly increase its video presence on the social media platform.

With both organisations being extremely familiar with each other through their work together on the Twitter Amplify program in 2013, the NFL and Twitter will give brands the chance to share NFL content created specifically for the Twitter platform on PCs, tablets and mobile devices.

With the partnership in 2013 paving the way for other brands like Heineken to get involved with Twitter Amplify, this more comprehensive partnership between the two organisations breaks new ground in improving branded video delivery as well as joint brand integration with NFL content on Twitter.

NFL’s Vice President of Media Strategy & Business Development Vishal Shah said that after their participation with Twitter on its Amplify program in 2013, a more solid all-round partnership was the next step.

We are very excited to partner with Twitter in a more comprehensive way. There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform. Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.

Head of Twitter’s Content Partnerships and Amplify Glenn Brown said that the NFL partnership opens the door for other brands to get on board in helping deliver NFL content to twitter users

Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before. Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.