Tottenham, White Hart Lane, and a reminder of what live-streaming is really for

With all the recent hype over live sporting events on Facebook Live and Twitter, we often forget the other ways in which the platform was envisaged.

The clamour for sports rights has taken over much of the discussion of social media live-streaming in recent weeks, but it’s still a powerful tool for friends broadcasting among their social groups. It’s also a great way for sports teams to engage with their fans.

From training footage to player or manager interviews, teams can keep their fans close to their favourite players just by using the tools at their disposal on social media. After the stream ends, it will stay on the club’s news feed forever – that means fans don’t need to be watching at the right time to catch it, and everyone can view at their leisure.

But sometimes it can get even more creative than the usual use of social media.

This week, Tottenham Hotspur, who are leaving their beloved White Hart Lane home to play at Wembley Stadium next season, while they build a new ground, have been paying homage to ‘The Lane’.

As fans get nostalgic before the last ever game at the old stadium – this weekend against Manchester United – they have been sharing their favourite memories. The best games, goals and moments have all been spoken about at length amongst the fans. And the club has taken it upon itself to get involved in the conversation.

Yesterday, though, they took nostalgia a step further by live-streaming the second leg of the 1984 UEFA Cup final in its entirety.

It’s a game which will be remembered fondly by Spurs fans. As if it wasn’t enough that they won the cup on penalties against a strong Anderlecht side from Belgium, they did it at their home ground in front of their own fans.

Spurs v Anderlecht (1984 UEFA Cup Final)

Watch the 1984 UEFA Cup Final v Anderlecht in full! ???? #TheLaneTheFinale

Posted by Tottenham Hotspur on Thursday, 11 May 2017

It’s a fitting send-off for the grand old ground by the club’s digital team, and it can be watched any time in its entirety on the club’s news feed. And with 3.5k comments and over 800 shares, it was clearly popular amongst the fans – even if it was broadcast at 3pm on a Thursday!

Whilst Twitter and Facebook do battle for the rights to the biggest sporting events, perhaps Tottenham are showing everyone that live-streaming is about fan engagement just as much as it’s about broadcasting.

About author

Chris McMullan
Chris McMullan 193 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

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