As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content during the tournament.

Surveying 2000 football fans ahead of the tournament, the infographic covers everything from the sites that football fans will visit to retrieve their football news and what kind of news they want to the percentage of fans that will call in sick to work due to/because of the EUROs.

As brands look to shape campaigns focused around particular tournaments like the EUROs, information such as how many fans are likely to have a punt and which platform they’re using most as a second screen is becoming increasingly valuable.

According to the infographic, Twitter will be the go-to platform with a whopping 48% of fans set to visit Twitter during the tournament. In the way of content, approximately 43% of fans are after transfer news while 42% of users surveyed are after news pertaining to their home nation, one of the statistics that isn’t so surprising.

While analysis on fan bases is certainly not new and undertaken every year during the Premier League season, Snack Media’s Calum Hopkins asserts that there is a significant difference between the Premier League fan and the EURO fan.

“The Euros fan is a different type of fan, they are more passionate because it brings out the patriotism. When their nation is playing they are glued to the T.V, all they care about is the result and what is going on in the game”, he said.

“Major tournaments come with an excitement a buzz that isn’t the same when a premier league game is on, this goes hand in hand with social events whether it be BBQ’s, gatherings round your friends or down the pub coming together where the main form of communication between fans is word of mouth and general pub chat between fans that share the a common interest, supporting their nation.”

Hopkins also said that we’re likely to see a steady shift toward Snapchat before the FIFA World Cup in Russia in 2018.

“The main difference I think we will see before the World Cup in 2018 will be the social platform as I think Snapchat’s user base and involvement in sports news will only grow prior to this. Fans like short-form content and with the ever-popular trend of video content, I predict Snapchat to be one of the leading social partners at the World Cup.”

Take a look at the infographic below;