‘The Most Engaging’ Premier League Clubs on Facebook – Week 2

Following on from last weeks table that gave a first glimpse of what the new “Who’s Talking About This” number that Facebook now gives on every Page on the platform, here is a look at the last week and how it has changed.

Instead of it being a one off look I want to have a look at how this works over a longer period and answer the question on everyones lips….does it actually mean anything??

This will take some time to answer and I dont think we can make any judgements after two weeks.  After a few more weeks I’ll take a more in-depth look to this question and see if it is a metric that clubs (and brands) should take seriously or not.

For one it is hard to know if there were any quirks in the first weeks numbers as there had not been anything like this before or whether the International break meant that clubs had less to talk about (no match write-up, photo’s or team news).  It could be a mixture of the two but the lack of local action would certainly have impacted.

If you look at the change from last week to this, just about every page has suffered a major drop (all except Man Utd, Liverpool and Wigan).   It is going to take a while before we get a solid figure by which to go by but there will always be outside influences with some being obvious and others not so.

To reflect these changes I havent changed the positions by the numbers for this week.  Instead I thought it would be a fairer reflection to use an average of what we have seen so far.  This means there are smaller shifts in the positions in the table that we would otherwise.  I think the % from this week are going to be more accurate and expect similar next week too.  The idea will be to build up to a monthly figure which should give us more accuracy in the long term.

It is interesting as well to see the % gain in new fans that clubs are achieving.  There is actually only a small difference between each club with the gain being between 0.7% (Wolves) to 3.4% (Aston Villa).  Most sat in the 1-2% mark showing that there is small organic growth.  If a club uses some new marketing or advertising to boost numbers then this should be apparent in the numbers and easy to spot.

I hope you find this useful and will ook forward to your comments as always.

(W.T.A.T. = Who’s Talked About This)

(E.R. = Engagement Rate)

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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