The “Buzz” about Madrid

Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.

For those of you who may not know, Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company’s web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in “conversations.” Buzz also enables users to choose to share publicly with the world or privately to a group of friends each time they post.

Real Madrid has recently started to utilise Google Buzz as a new way to stay in touch with fans, the club constantly updates Buzz with the latest club news, player interviews, press conference updates and live commentary during matches.

Like any other Google Buzz channel, any user who wants to can join Real Madrid as a follower and receive all updates sent by the club and even comment on it live.

“Real Madrid have decided to create a channel on Buzz because it seems a good tool to maintain contact with our fans in a fast and simple way that adequately complements the actions already carried out on other social networks,” explains Oscar. “We have been on Buzz for just over a week and already have over 1000 followers who post their comments during the game and leave their opinion on the content published.”

This is another great example of how Real Madrid is looking to connect with fans online, and it’s great to see a team getting involved in an emerging social platform.

What do you think of Google Buzz?

Follow Real Madrid on Buzz.

Follow Ash Read on Buzz

About author

Ash Read
Ash Read 13 posts

Ash is a social media community manager, planner and strategist focusing on the world of sports. He writes for a couple of blogs, tweets and, outside of the office, can usually be found on a basketball court or football pitch. Ash is currently working as a Freelance Community Manager at TMW and Senior Account Manager at specialist sports social media agency, We Play. You can follow Ash on Twitter at @ashread14

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