Tag: YouTube | Page 8 | Digital Sport

The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

KSI and Rule’m Sports – the brains behind the brand

To discuss their latest collaboration, part of the ‘Beast 5 Sports in 12 months’ project, I was pleased to be afforded the chance to sit down with YouTube sensation and prolific gamer KSI

Henley Regatta’s Digital Revolution

For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.

YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.