Tag "World Cup"

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Event: The Impact of Digital Technology and Social Media on Sport

On Monday 23rd June I’ll have the pleasure of being on a panel as part of Birkbeck University’s Business Week looking at the impact of digital tech and social media on sport

FIFA’s Global Stadium opens for #WorldCup fans to #Joinin biggest conversation in history

FIFA has revealed details of its Global Stadium, a social, online and mobile hub for the FIFA World Cup, which will help billions of football fans share their excitement and stay in touch with all the action.

The Special One signs with Yahoo and starts blogging on Tumblr

In a clever move by Yahoo they have brought The Special One into the fans space. By launching a new Tumblr blog for José it means that he will be giving his insights about the Premier League and World Cup

adidas kick start the battle of the brands ahead of FIFA World Cup draw

adidas football launch a Twitter account for the official FIFA World Cup ball and an interactive launch video on YouTube. The World Cup social battle of the brands has started!

FIFA launches new mobile app and predicts 70m downloads

Ahead of this weeks Brazil 2014 World Cup draw, FIFA have launched their new official app and predict 70m downloads by the end of the tournament next summer.

Brazil: Social Media Capital Of The Universe

Aaron Jaffrey takes a look a country that’s shortly going to be thrust into the limelight, thanks to the 2014 FIFA World Cup and 2016 Rio Olympic Games, and it’s use of social media

FIFA to Launch new Facebook Pages

Next Monday (12th August), FIFA will be launching not one but three new Facebook pages as their push onto the platform ahead of the 2014 World Cup in Brazil.

Vauxhall and FAW to Host Social Media First

Vauxhall and the Football Association of Wales will score a social networking first with a live Twitter takeover event next week with Head Coach Chris Coleman

The 2018 World Cup Digital Battle Pt.4:The England Bid

The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.