Tag "World Cup"
The World Cup will have a lasting effect on some players – but only if they’re smart about it
Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.
The Open basks in the limelight as World Cup and Wimbledon memories fade
With few big sporting events to rival The Open Championship this weekend, the third golf major of the year will have the limelight to itself.
AS Roma are the first Serie A club to broadcast a game live on Twitter
There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.
Biggest club teams weren’t to be outdone as they tweeted the World Cup final
France and Croatia played out the World Cup final, but the club teams were never far away from the action.
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
Two good, Two Bad: Brand Activations at the 2018 World Cup
A look at brand activations at the World Cup – some good… some not so good!
