Tag "World Cup"

Sport 0 Comments

YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

Guest Article 1 Comment

Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Opinion 0 Comments

Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

Press Release 0 Comments

ITV to share near-live video highlights of the World Cup

ITV will be sharing near-live highlights of the FIFA World Cup to ITV.com and social platforms following a deal with Grabyo, the real-time video company

Liverpool FC release their Facebook World Cup predictions

Millions of fans around the world will watch the World Cup kick off on Thursday but just how far would your national team get if the outcome of the tournament was actually determined by how many followers each country has on LFC’s official Facebook page?

Research 0 Comments

Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall

adidas launch live World Cup YouTube show, ‘The Dugout’

adidas launch brand new live YouTube series ‘The Dugout’ and declares “The traditional press conference is no more..”

Opinion 1 Comment

FIFA Digital at the 2014 FIFA #WorldCup Brazil

Last week I took a look at what a few of the brands had been doing in the build up to the world’s second biggest tournament (only the Olympics outdoes it in terms of audience). So this time I’m going to look at what FIFA itself is doing when it comes to digital.

Introducing Shuffl, the World Cup sweepstake app you should be using

Marmalade on Toast is a small, creative digital agency, based in Winchester. They’re passionate about all things creative and love sport. They’ve just released a fun World Cup sweepstake app and here’s the story behind why they’ve done it.

Events 0 Comments

Event: The Impact of Digital Technology and Social Media on Sport

On Monday 23rd June I’ll have the pleasure of being on a panel as part of Birkbeck University’s Business Week looking at the impact of digital tech and social media on sport