Tag "WhatsApp"

‘Dark Social’ wins out over public social media platforms as the place to share content

Most shares are conducted in ‘dark’ private messaging apps, which marketers can’t track.

Hot Topics: Champions League build-up time and Cricket’s existential crisis

This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.

Chelsea on point as they bring innovative Instagram Story to fans’ title celebrations

Friday night saw the inevitable happen as Chelsea sealed their second Premier League title in three years. Antonio Conte’s side recovered from a tenth place finish last season to quite

Mercedes-Benz to connect with fans through WhatsApp

With the Formula 1 season getting underway last week in Australia, 2014 and 2015 F1 World Champions Mercedes Benz has launched an initiative to connect with fans by sending them