Tag "Video"

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

Simon Hughes previews Bangladesh ODI series with Betway

Betway have released a brand new video featuring ex cricketer Simon ‘The Analyst’ Hughes. In the video, he openly discusses the upcoming One Day International Series between England and Bangladesh

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MLS announce Nigel de Jong’s departure from LA Galaxy with bizarre video

The video mentioned in this article has since been deleted from the MLS Twitter account. Watch it here.  Nigel de Jong has completed his move from LA Galaxy to Galatasaray, so

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Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

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Searching for sport’s digital tipping points

Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

GoPro offers unique perspective of 2015 Tour de France

This year’s Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and danger they face.

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Formula E Getting Digital Power Boost With Grabyo VIP

Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.

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Valencia CF provide exclusive real-time HD video content to fans in stadium

During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks