Tag "Under Armour"

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Steph Curry’s stats on NBA 2K to be maxed out

To celebrate Golden State Warriors superstar Stephen Curry becoming the first ever unanimously elected MVP for the 2015/2016 season, his stats on the popular video game NBA 2K will be

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Three-points from Steph Curry mean three-second ad for Under Armour

As part of the NBA Playoffs which tipped off on Saturday between the Golden State Warriors and Houston Rockets, US sports brand Under Armour has rolled out a very creative video activation

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Under Armour and the NHL create the “Art Of The Possible”

Under Armour and NHL have both announced a partnership with German software company SAP in order to create the “Art of the Possible”. Announcing an app that will be able

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Under Armour launches its 3D printed shoe

A few months after New Balance, Nike and adidas launched the first running shoe developed using 3D printing technology, Under Armour has joined them, releasing its first ever 3D printed shoe. Named

Digital Sport’s Weekly Wash-up 25/03/2016

GoPro teams up with Red Bull Racing As part of the beginning of the new Formula 1 season which started in Australia last week, GoPro has teamed up with the

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Prepare yourself for March Madness

If you haven’t heard of March Madness and you own a mobile phone, prepare yourself because you’re about to. The three week knockout basketball tournament starts later this week and

Digital Sport’s Weekly Wash-up 11/03/2016

Facebook chases NFL streaming rights With its live streaming service now picking up a huge amount of momentum, Facebook has reportedly inquired about the broadcast rights of the NFL in a

Under Armour varies its target in second wave of campaign

After launching the campaign “Rule Yourself” six months ago which included a collection of ads featuring Stephen Curry, Jordan Spieth, Misty Copeland and Tom Brady, US apparel brand Under Amour

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