Tag "UEFA"
UEFA Innovation Hub enlists seven start-ups to “shape the sport of the future”
UEFA’s Innovation Hub seeks to integrate new digital technologies into the governing body’s processes to enhance football’s future.
Expedia and The Players’ Tribune team up to create “Travel Like a Champion” video series
The Players’ Tribune and Expedia have announced the start of a two-year partnership to activate the travel brand’s UEFA Champions League sponsorship.
BT Sport to show Champions League final on YouTube for fourth consecutive year
BT Sport to show Champions League final on YouTube for fourth consecutive year.
Brand it like Beckham: why brands are finally taking notice of women’s football
Women’s football is a rising investment opportunity, and here’s why brands are getting excited.
UEFA and Kia launch new activation with the aim of donating football boots to refugees
UEFA and Kia’s newest Europa League activation includes a corporate responsibility push.
Bayern Munich CEO calls on UEFA to bring Champions League games back to German Free to Air
The CEO of the German football giants believes that the country’s ‘different’ football culture explains sharp decline in viewing figures after the Champions League went behind a paywall.
UEFA launches Champions League profile on WeChat to boost Chinese engagement
The Champions League is followed worldwide and UEFA is seeking to capitalise on that by increasing its digital presence in China.
Sports Tech: Is Football Playing Technology Keepy-Uppy?
Football isn’t lagging behind the rest when it comes to technology. In fact, it’s leading the charge!
Wolfsburg and Lyon show football will do the talking at Women’s Champions League final
The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.
Daily Digest: Rita Ora pairs up with UEFA and How Fortnite captured teens’ Hearts and Minds
Esports, music, Russia 2018 and F1 merchandising all on one page. Not a mix you’ll see very often, but here they are!
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