Tag "twitter"
Is Sponsorship being devalued by Social Media?
Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.
ITV to share near-live video highlights of the World Cup
ITV will be sharing near-live highlights of the FIFA World Cup to ITV.com and social platforms following a deal with Grabyo, the real-time video company
Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats
With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall
FIFA Digital at the 2014 FIFA #WorldCup Brazil
Last week I took a look at what a few of the brands had been doing in the build up to the world’s second biggest tournament (only the Olympics outdoes it in terms of audience). So this time I’m going to look at what FIFA itself is doing when it comes to digital.
888sport Deliver Knockout Blow on Social Media
Last Saturday saw the biggest British boxing fight in the post-war era, the rematch between Carl Froch and George Groves, with the IBF and WBA champion retaining his title with a devastating knockout in the 8th round. This was reflected on Twitter where the fight dominated the top trends and was driven by brands and fans including 888sport
You Stay Classy, Local Sports Team
Part of social media 101 is to establish a unique tone of voice, one that is recognisable and cuts through all the other sides that exist in your league, your city, your sport. Hash Piperdy takes a look in this guest post for the site.
West Ham United launch their first “Social Media Match”
West Ham United’s clash against Hull City on Wednesday is being dubbed the Hammers first ‘social media match’. There will be player twitter takeovers, competitions, man of the match votes…. fan engagement galore!
Great use of Storify by FC Barcelona to mark Messi milestone
After Barcelona’s 7-0 thumping of Osasuna in La Liga yesterday (Sunday 16th), the club put together a Storify on their website that showed the players congratulating each other on Twitter.
Welcoming @NUFC to the World of Social Media
Newcastle United’s official Twitter account has been relaunched to bring supporters a much-improved service, starting with a new, simpler name of @NUFC. Here is the inside track to an unexpected relaunch
#Sochi2014 on Social Media: Hot Numbers. Cool Conversations. All Yours
Last week the IOC released figures from around the Winter Olympics held in Russia to give a picture as to what was happening in the world of social media. Here are the results [infographic]
