Tag "twitter"

Halloween gives teams a chance to show the personalities under their masks

Halloween has arrived and sports teams around the world are celebrating.

Value for Money: Putting a £ sign on social media posts with AI-driven platform Vensy

Our understanding of the value of social media is changing rapidly, but the next big breakthrough could be our ability to put a monetary value on each post.

What are the real questions we need to be asking about social media marketing

At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.

The European Tour’s clever trick to spread the word about Oliver Fisher’s 59

Oliver Fisher posted a stunning 59 at the Portuguese Masters, and the European Tour’s Twitter account took full advantage.

Matchday Four: Premier League Twitter Club puts the weekend in context

Every week, Digital Sport and IQUII Sport bring you a run down of the Premier League weekend on social media – here’s the best of matchday four.

Sporf’s Nick Speakman on the state of social media ahead of SportsPro’s TBC

SportsPro’s TBC takes place later this month, where Nick Speakman of Sporf will give his verdict on the state of the social media landscape.

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Digital Sport London: The importance of Influencer Marketing in a changing world

Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?