Tag "twitter"

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

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Innovation in Digital Sport – Meet the Speakers: Alex Trickett

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet

Twitter to live stream National Lacrosse League next season

Add lacrosse to the growing list of sports Twitter will be streaming to its users. On Wednesday, Twitter announced a two-year deal with the National Lacrosse League that gives Twitter

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What’s in a goal? How NHL sides celebrate on social media

Once upon a time, National Hockey League Twitter accounts were strictly business. They announced events, released important information and live-tweeted events with little regard for humour. It simply wasn’t the

Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

Wayne Shaw’s Pie-eating antics a further warning to clubs about access to their players

On Monday night, one of the great British sporting sights played out in a small suburb of south London. If the FA Cup is loved by football fans, it is

Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a

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The NBA killed Twitter wars, but were they right?

Rest in peace, NBA Twitter. Over the weekend, we laid the best of you to rest, never to be enjoyed again. Your life here was far too short, and we

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Live streaming will become the norm – but what important pitfalls have we missed?

We all know about the arrival of live streaming sporting events by now. One of the big revelations of 2016 was live video streaming on social media platforms, but if