Tag "twitter"

Digital Sport’s Weekly Wash-Up 26/8/16

Snapchat and Gatorade to deliver live scores to High School sport Snapchat is set to bring real-time geofilters to High School American football games in the U.S. The California-based platform recently tested real-time scores

UEFA Champions League’s Twitter account is a lesson to us all

It feels like every week there’s some sort of social media gaffe to grab our attention in the world of sport. Engaging with your audience in real time on social

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The number one piece of social media advice? Don’t do a Charlton.

You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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The Man United and EA Sports partnership is new ground for sports sponsorship

Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have

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We need to talk about Twitter: why second screens aren’t always blessings

Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan

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Will Facebook ever have the real-time audience it craves?

The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly

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Twitter’s deal to show Premier League goals isn’t a game changer – but it could be

Last week, Twitter announced that Sky Sports would be able to broadcast goals and action from 126 live Premier League games being shown on Sky over the 2016/17 Premier League

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Twitter continues sports push with Premier League deal

Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this season. In a deal between the social networking service and

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Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be