Tag "Tiger Woods"

The return of Tiger Woods v Phil Mickelson shows golf will thrive on innovation

The build up to The Match was a somewhat nauseating spectacle as Tiger Woods and Phil Mickelson – two men hardly in need of any extra cash – posed for

Discovery’s GolfTV adds Ladies European Tour to their content platform

Ladies European Tour will be shown on the platform with the PGA Tour and other exclusive content, putting the tour in front of a huge audience of golf fanatics.

Tiger Woods’ comeback shows why golf on social media is a perfect storm

The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.

How Augusta National builds up to the Masters on social media

With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.

PGA Tour launches an AR app which adds value to the fan experience

The PGA Tour’s new app shows where the future of AR has to go.

Ian Stafford, The London Sporting club and the missing link between the Digital and the Real

“Listen, you’ve gotta live!” Ian Stafford is a man who, in the words of Dan McLaren on the Digital Sport Podcast, ‘won’t be left wondering “what if i’d done that”

Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

Tiger Woods Twitter Q&A Session

The former world no.1 golfer was having a lesson in how to use twitter and a Q&A was a great way of learning how to respond as well as gain more followers….and more respect from sceptics to his appearance on the platform.