Tag "technology"
Real Madrid & Social Gaming
The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers
The 21st Centrury (R)evolution of the Match Day Programme
How do you make match day information available to those who come to the game in a format they like without incurring huge costs of printing. Has the intro of gadgets such as the tablet iPad saved the day?
NBA Releases Mobile App for In-Game Checkins
NBA Digital have released their own app that allows fans to check-in at game venues and also when watching games on TV/online.
Athletes & Social Media – Spreading the Word for Sport and Brands
One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..
Top Tips on Using Twitter
If you are either a beginner or seasoned user there is now a Twitter guide produced here in the UK
5 Steps to Social Media Success
It doesn’t matter if you run a business, football club, international body or pub team. It’s about thinking clearly and understanding why you are doing it. Here are my tips……
Should you moderate your Facebook Page?
When it comes to moderation… and this appears to be a touchy subject. When should the brand step in and delete comments or give warnings?
Free Official Football League Club iPhone app launched
The Football League launched its free Official Football League Clubs iPhone app at the end of August and is available to download for iPhone, iPod Touch and iPad.
Thoughts on Social CRM
Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship
Which Geolocation Platform Is Best For Sports Marketers?
Where as location based services Foursquare, Gowalla, Hot Potato, Yelp and others relied on social networking to spread their message, Facebook turned the tables and are now trying to stamp its authority in the geolocation game by creating its own platform
