Tag "technology"

Social Media & Sport Presentation

Below are the slides I used to give when I spoke, along with Daren Forsyth, at a UK Sport conference with some of the National Governing Bodies present, all eager

How will social media and sports TV work? Here’s a few ideas…

This goldmine of fan created content is waiting to be tapped into and there is massive potential for how broadcasters can be creative in delivering the very latest “buzz” across social media. Here are a few ideas:

Liverpool FC claim first with launch of new iPad game

The mobile team at Liverpool Football club say they have scored another digital first with the launch of an official iPad game.

Is Quora really going to be bigger than Twitter?

If you have not heard of it you are not alone, until a few days ago neither had I. Quora has been acclaimed by The Telegraph as going to be ‘bigger than twitter’. Here’s my take on it….

The 2018 World Cup Digital Battle Pt.4:The England Bid

The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.

Man City Bring Fans to the Centre of their iPhone App Development

Manchester City this week announced an innovative plan that brings fans ever closer to the heart of the club when it comes to the development of its iPhone app.

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

Facebook Deals Launched – Can Sport Benefit?

This week has seen the US launch of the new model for Facebook Places as businesses look to make the most of the Facebook popularity and the ‘must-have’ geolocation technology.