Tag "technology"

20,000 tune in for 1st ever FA Cup game live on Facebook

1,149 people turned up to the stadium in Ascot (a great result for the club) and over 20,000 people tuned in to Facebook to watch the game online. This could have been seen as a gamble by the FA and Budweiser UK as this had not been tried before

Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!

By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.

Mercedes Provides RFID Facebook Checkins at PGA Championship

Mercedes-Benz has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them.

Women’s Beach Volleyballers sign deal to display QR code on their rears!

In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!

Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish

If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.

2011 Wimbledon iPhone App

This year sees the third incarnation of the official Wimbledon iPhone app, put together with the help of the official technology partner IBM. It has been slowly building each year with a view to being useful to spectator and armchair fan alike.

The Future of Athletes on Digital? – James Haskell iPhone App

England International and former Stade Francais player James Haskell is someone who has taken to the new opportunities that social media and the world of apps has to offer enthusiastically. Here we look at his iPhone app and ask if it’s the future for athletes in digital.

Manchester City invites ALL its fans to lift the FA Cup

Manchester City FC have again shown they are at the forefront of digital technology when it comes to engaging with fans with an Augmented Reality app celebrating their FA Cup win over Stoke City.

How Social Media is Changing the Future of Sports Marketing

Should athletes be looking after their presence more? Are they do more damage to their futures by taking freedom of speech and forgetting common sense? The future of sports marketing is changing.

FAN CREATED ‘TOTAL FOOTBALL’ IPHONE APP TAKES ANALYSIS TO A NEW LEVEL

If you’re a football ‘statto’, then this article will definitely be worth your while reading. This week we take a look at the Total Football iPhone app.