Tag "technology"

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Interview: Sports Technology Awards founder Rebecca Hopkins

New podcast with Rebecca Hopkins, the founder of The Sports Technology Awards and ENS PR Ltd

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Intel enlist Michael Phelps for new ad, and hint at exciting times ahead for sport

Next Monday, look out for a new partnership between sport and technology, as Michael Phelps teams up with Intel. On Monday 17th October, Intel will launch their partnership with 28-time

Dutch Football Association in novel new way to deal with hooligans

In Holland, a novel way to prevent known hooligans from entering football stadiums looks set to get the green light from the Dutch Football Association, the KNVB. The KNVB has

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Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They

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Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

Cardiff Blues use Beacon technology to bring fans through the gates

As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s

VR company Laduma launches exciting new partnership with LA Galaxy

Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players

Wilson launches Connected X American football and blurs Virtual and Actual reality

Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.