Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as
Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks
Television coverage of sporting events has reached a zenith. Everything is televised, and the very biggest events are covered from every angle. Every camera angle, every analytical angle and across
From what we’ve seen from the major tennis tournaments over the past few years, it seems as if they’re all in a race against each other to see who can
Many platforms implement slowly changing features to come into line with sports services offering a more integrated platform however NBCSport have meant business with their entire site redesign