Tag "Super Bowl"
Social Media lessons from a big sporting weekend
A look at the weekend’s sporting action and what we can learn from it.
Serena Williams and Bumble partner to launch a new campaign for NFL Super Bowl
Serena Williams joins up with Bumble to encourage women to make the first move.
NFL spells out differences between broadcasting in the US and the UK
The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.
A patient fan will win a Mercedes-Benz during Super Bowl
Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.
Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game
Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.
From Mayweather v McGregor to the Premier League – illegal streams are a problem for everyone
One of the biggest problems for any party involved in producing, broadcasting and advertising around live sport is clearly illegal streaming. The biggest events attract the biggest crowds, both on
Politically-charged ads rule the Super Bowl airwaves
The Super Bowl has become a cultural event. For sports fans, it means the exciting end to the NFL season. For non-sports fans, it means the most highly produced, expensive
Digital Sport’s Weekly Wash-up 29/01/2016
Pokémon to turn 20 at Super Bowl 50 In order to celebrate its 20th birthday, Pokémon will broadcast a TV commercial during the Super Bowl which will be held on February 7.
Snapchat’s official Live Story to show paid-for ads
Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San
Digital Sport’s Weekly Wash-up 04/12/2015
There’s a first time for everything – a sponsor on a NBA top After launching its new campaign featuring James Harden yesterday, Adidas has unveiled its NBA All-Star Game 2016 kits. As
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