Tag "Sports Tech"

What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be

An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent

We need to talk about Twitter: why second screens aren’t always blessings

Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan

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Wimbledon set to serve up more innovation

With the heavily-traditional Wimbledon tournament now less than a week away from commencing, there has been some surprising digital innovative technology revealed that will be debuting at this year’s edition,

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FOX Sports to take golf coverage to the next level of digital innovation at the US Open

FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims

Digital Sport’s Weekly Wash-Up 03/06/16

Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to

Boosting digital fan engagement at the FEB Hack Day

Back in November of last year, digital product consultancy FEB ran their Hack Day, matching leading UK sport organisations and tech developers to produce concepts to simplify the offerings for fans and keep them coming back.