Tag "Sport"
How LinkedIn Can Benefit Sports Clubs
If you dont have time to play around with LinkedIn or not had any training in what it does then it is very easy to miss much of what there is to offer. Here I give a few tips of how can make great use of it for your club/business.
5 Best Practices for Sports Teams in Social Media
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team.
It’s Time To Back British Basketball
Basketball is one of the few sports in the Olympics where the home nation doesn’t get an automatic qualification, they would need to qualify for Eurobasket 2011, a campaign that begins with their scheduled games this coming August.
UFC = Ultimately Fan Centric
UFC president, Dana White turned to grass roots, word of mouth and social media to harness a following for his organization and made MMA the fastest growing sport in the World.
Nottingham set for social media in sport showcase
Notts County’s Meadow Lane ground will host the first ever Social Media & Sport Summit in Nottingham next month. The oldest football league club in the world hosts the half day event on Thursday 1 July from 8.30am and is open to anyone involved in or interested in the business of sport and social media.
What Rocky Balboa can teach us about Social Media
Everyone gets their inspiration from different places and often it comes at a time when you least expect it – if you haven’t already guessed the inspiration for this post came from my DVD shelf.
Do you have Fans and Players or Customers and Employees?
Here’s an experiment for sports teams and organizations – Substitute the word ‘fans’ or ‘supporters’ for ‘customers’ and see how that impacts the thought process behind getting into social media and which departments should be involved or ‘own’ social media.
Do New Sports Teams Utilise Social Media To Create a Fan Base?
Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?
Had a Bad Season? Focus on Customer Retention
Those clubs who have been successful may be developing their marketing strategies to focus on recruiting new fans, growing their membership, increasing their brand reach and improving sales of merchandise. For those at the other end of the spectrum they should be focused on one thing – Customer retention.
People aren’t Brands
For years, corporate brands have spent vast amounts of money sponsoring and aligning themselves to celebrities to accrue reflected value from the fans who are loyal to them. The theory is obvious, “people love this singer, actor, athlete etc…so if they become our brand ambassador, they will love us too”.
