Tag "Sport"

Interview 0 Comments

The inside track on SXSW 2017 with Richard Ayers & Richard Clarke [podcast]

With South By South West (SXSW) having taken place at the start of the month, I thought I’d bring in two people who are regular visitors to the event in Austin, Texas and who both spoke at this year.

Events 0 Comments

Event: Innovation in Digital Sport – March 27th in Manchester

This month a new event will be launched under the Digital Sport flag, where we take a look at a particular area that is most pressing to our industry. In

Snapchat Spectacles are social sport’s latest innovation

Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will

Opinion 0 Comments

American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

Opinion 0 Comments

Facebook Flash is here and sports teams must capitalize

There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less

Latest 0 Comments

Sports publishers are the leading lights on social media – and now the stats prove it

If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve

Digital Sport’s Weekly Wash-Up 07/10/16

Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to

Opinion 0 Comments

Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

Press Release 0 Comments

Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

Latest 0 Comments

Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They