Tag "Sport"

Sports publishers are the leading lights on social media – and now the stats prove it

If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve

Digital Sport’s Weekly Wash-Up 07/10/16

Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to

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Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

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Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

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Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They

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Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

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BT and EE team up to offer customers 6 months of sport free of charge

If you’re a customer of mobile phone service provider EE, you’ll soon be able to take advantage of six months free access to BT Sport, after BT’s takeover of the

Digital Sport’s Weekly Wash-Up 10/06/2016

Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC

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Q&A with FC Bayern Munich’s Media Manager, Cristian Nyari

Rick Liebling recently had the opportunity to connect with Cristian Nyari, Bayern’s Media Manager, who shared some of the insights and strategies Bayern uses in their social programs.

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How technology is helping sports broadcasting to reach new heights

Sport needs broadcasting as much as broadcasting needs sport. Television money has transformed sports like football (soccer for our American readers), taking it from the back pages to headline news.