Tag "Sport"

Snapchat Spectacles are social sport’s latest innovation

Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will

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American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

Facebook Flash is here and sports teams must capitalize

There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less

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Sports publishers are the leading lights on social media – and now the stats prove it

If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve

Digital Sport’s Weekly Wash-Up 07/10/16

Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to

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Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

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Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

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Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They

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Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

BT and EE team up to offer customers 6 months of sport free of charge

If you’re a customer of mobile phone service provider EE, you’ll soon be able to take advantage of six months free access to BT Sport, after BT’s takeover of the