Tag "Sponsorship"
Changing The Way We Watch Rugby – And Use Facebook
Watching rugby these days, sports fans are likely to have more than just the remote in one hand and a cold beverage in the other. Making a regular appearance at match time are digital devices – laptops, smartphones, tablets…
The Socialympics
Iain takes a brief look at the new legislation that has been enacted, what an infringing act consists of, the defences and exemptions , penalties and gives some suggestions as to what a brand (a non-official sponsor) should do at this months London 2012 Olympic Games.
#RonaldoLIVE – fans get chance to challenge Real Madrid star
This Thursday (17th) will see Cristiano Ronaldo take on a live challenge with fans through his Facebook page. Find out more here….
Valencia promote Twitter account on their shirts
You may have seen me tweet about this last night and it is something that is really interesting and will set many minds ticking at different sports organisations.
Indesit to Launch Football Social Media Campaign
Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.
Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps
npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.
One Year To Go: Fill the London 2012 Stadium with Tweets!
After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games
How Social Media is Changing the Future of Sports Marketing
Should athletes be looking after their presence more? Are they do more damage to their futures by taking freedom of speech and forgetting common sense? The future of sports marketing is changing.
What is Branded Content and are brands taking advantage of this area of sponsorship?
Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.
4 reasons why companies have had to become more cautious of Sponsorship
With added interest and investment in Sponsorship, brands are now beginning to tread very carefully around the marketing tool and here are some of the reasons why
