Tag "Sponsorship"
Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico
Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?
BetConstruct Revealed as Sports Technology Awards Group’s Global Betting Partner
The Sports Technology Awards partners with Bet Construct ahead of this year’s awards.
Future Trends: Why sponorship of Original Content will boom in 2019
2018 saw sponsorship become a new way of monetising content online. 2019 might see the refinement of that take place.
Why esports sponsorship is different from traditional sports
At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.
A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes
Conforama launches keyboard app to help French fans avoid autocorrect nightmares.
Digital Sport Morning Briefing: Monday 18th December
It’s the start of the final week before Christmas, but the work does not stop and neither does the news on digital sport. Here are a few of the articles
Podcast: How Huddersfield Town’s identity is a natural fit for sponsorships with challenger brands
The Terriers are the plucky challengers in the Premier League. Off the pitch, they’re using their unique identity to create value for sponsors, too.
Why Digital Assets are the Future of Sports Sponsorship
MediaCom’s Misha Sher recently said, ‘The sooner rights holders in sport realise that traditional sponsorship assets aimed at reach are increasingly less valuable, the sooner they can adapt to the ever-changing habits of their fans and expectations of their commercial partners.’ To my mind he is 100% correct, and it is about time someone said as much.
Two cases of American teams hitting the right notes on matchday social media
The weekend is always time for the best of sport on social media. There is actual sport to go on, and so everything feels that little bit less contrived. Sports
Matchday lineup announcements: A goldmine of value for both sponsors and clubs?
As consumer insights company Nielsen pointed out last week, football clubs produce quite a lot of content for their fans to consume. Especially on social media, this is the sort
