Tag "Sponsorship"

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Maria Sharapova and the spectrum of social media sponsorship fails

Activating your sponsorship of a sports team or athlete on social media is basically a case of crossing a live minefield. You have to be funny or engaging, you have

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Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals

Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the

West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

Premier League midfielder launches new app to engage with fans

Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016

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When is an endorsement classed as an endorsement and what is the future of #sponsored content?

How can it be monitored? When is an endorsement classed as an endorsement? When does #ad or #sponsored need to be applied? Does it even need to be applied? Who moderates this?

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Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

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Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

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My Top 5 World Cup Digital Trends

At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.

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#DSLondon – Grabyo and Rawnet become first series sponsors

We’re proud and delighted to welcome on board not one but TWO new sponsors for the Digital Sport London series. Grabyo and Rawnet will be present at each of next few #DSLondon events.