Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.
We’re proud and delighted to welcome on board not one but TWO new sponsors for the Digital Sport London series. Grabyo and Rawnet will be present at each of next few #DSLondon events.
Formula 1 is the biggest global sporting series in the world yet its brand partners are struggling to amplify the value of their sponsorship rights through branded video content
O2, sponsor of the RFU and England Rugby this week announced the launch of O2 Matchday, a new free app featuring Ref!Link that brings all the thrills and spills of England rugby action live from Twickenham, directly to fans’ phones across the UK