Vauxhall has recruited international footballers to give dedicated fans a special treat. Manning the Vauxhall ‘Fan Hotline’ for one day only, the home nations players surprised lucky supporters with a
Eurosport has won the UK and Ireland broadcast and digital rights for the CAF Africa Cup of Nations 2017 and 2019, as the Ivory Coast look to defend their title
Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016