Tag "Sponsorship"

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Vauxhall surprise football fans with ‘#GetIn Fan Hotline’

Vauxhall has recruited international footballers to give dedicated fans a special treat. Manning the Vauxhall ‘Fan Hotline’ for one day only, the home nations players surprised lucky supporters with a

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Eurosport renews AFCON deal with rights to 2017 and 2019 tournaments

Eurosport has won the UK and Ireland broadcast and digital rights for the CAF Africa Cup of Nations 2017 and 2019, as the Ivory Coast look to defend their title

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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Interview: Ben Wells, Director at Well Said and former Head of Marketing at Chelsea FC

Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.

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The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which

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Maria Sharapova and the spectrum of social media sponsorship fails

Activating your sponsorship of a sports team or athlete on social media is basically a case of crossing a live minefield. You have to be funny or engaging, you have

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Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals

Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the

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West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

Premier League midfielder launches new app to engage with fans

Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016