Tag "South Africa"
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
There were fears before the World Cup and now it is becoming a reality. Attendances at some of the games have been lower than expected and the blame is being firmly laid at the doorsteps of corporate, foreign and government ticket holders.
Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.
I have to put my hands up right from the outset and admit that I only have a casual interest in football. A quick scan of the results and league tables on a Saturday afternoon and the all too occasional trip to the Madejski Stadium to watch The Royals play but that’s about it.
Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup.
Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.
Danny Jordaan is the most important man in football at the moment. He fought to bring the World Cup to Africa and is now in charge of the success of the most important sporting event worldwide.
According to a Sport+Markt survey, Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets. Nike, adidas and Puma all will play a key marketing role on the pitch during the FIFA World Cup 2010. Indeed, with 12 teams qualified for the event, adidas is leading the way, followed by Nike with 9 teams and Puma with 7 Federations attending…..