Tag "soccer"

Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

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Interview with Chris Schlosser on how MLS has become fastest growing US sport on social + much more

The first podcast of 2017 is a great one with SVP for Digital at the MLS, Chris Schlosser the guest. He talks about he created his own job with a quite ballsy approach, wrote the first MLS digital strategy and how the MLS has become the fastest growing US sport on social since 2013.

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American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

Twitter Lineup XIs show why lower leagues can’t compete with the Premier League

We know that football clubs like to play around on Twitter to see what works and what doesn’t. Clubs are all about protecting that brand and raking in that engagement.

Everton Partner with Liverpool Hope University for Data Driven Initiatives

Everton FC have announced a partnership with Liverpool Hope University, as the club aims to optimise its fanbase growth and commercial development using new technology and advanced research methods. The

Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?

When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the

Sports publishers are the leading lights on social media – and now the stats prove it

If you thought that sport was just a distraction for most people, an unimportant flight of fancy for the free time between work and more important social adventures, then you’ve

TAG Heuer’s partnership with the Premier League makes life easier for referees

At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing