Tag "Snapchat"

How the 2017 Masters got social media right

This year’s Masters Tournament featured plenty of drama, as Sergio Garcia and Justin Rose had to play an extra hole to determine which European would win their first green jacket.

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Digital Sport’s Weekly Wash-Up 31/3/17

March Madness gets down to the finish Last weekend saw the Elite Eight become the Final Four. University of North Carolina continued it’s run as school with the most Final

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The inside track on SXSW 2017 with Richard Ayers & Richard Clarke [podcast]

With South By South West (SXSW) having taken place at the start of the month, I thought I’d bring in two people who are regular visitors to the event in Austin, Texas and who both spoke at this year.

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Digital Sport’s Weekly Wash-Up 24/03/17

March Madness doesn’t disappoint The first weekend of the 2017 NCAA Men’s Basketball Tournament wrapped up on Sunday. Despite some dull games games at the beginning, by weeks end there were

Snapchat secures multiyear agreement with Australian Football League

Snapchat continues to merge into the sports landscape, as the app’s parent company Snap Inc. has signed a multi-year deal with the Australian Football League before the league’s season kicks

Snapchat and Los Angeles Marathon set for record-breaking partnership

Snapchat and Skechers Performance Los Angeles Marathon have announced that they will partner up for this year’s race, meaning runners and spectators alike can capture the experience on the social

Snap Inc. partner with European clubs to launch football filters

Fans of major European football teams have been given virtual club-themed face paint on Snapchat. 13 bespoke, geo-specific lenses featuring top clubs in England, France, Germany, Italy and Spain will

Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

Snapchat Spectacles are social sport’s latest innovation

Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will

Facebook Flash is here and sports teams must capitalize

There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less