Tag "smsports"

Euro 2016: The brands that are winning with video marketing

Burst Insights have reviewed every advert before, during and after all 12 games broadcasted live on ITV during the first two rounds of group game matches at Euro 2016. Their analysis

Facebook Live set to broadcast CPL T20 games

All 34 matches of this year’s Caribbean Premier League (CPL) will be broadcast live on Facebook around the world, via the social network’s official live streaming partner Grabyo. The CPL

Ibrahimovic says emotional goodbye to Swedish national team in Volvo’s latest film

Volvo have released a powerful piece of emotional storytelling to thank Zlatan Ibrahimovic for his service. After fifteen years representing Sweden, Zlatan played his final match in the yellow jersey against

French broadcaster uses bizarre digital innovation at Euro 2016

From holograms to teleportation, French broadcaster M6 has decided to stand out from the crowd with a range of bizarre live visual effects. Ahead of France’s goalless draw with Switzerland a simple pitch-side

FOX Sports to take golf coverage to the next level of digital innovation at the US Open

FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims

Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign

Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media

Digital Sport’s Weekly Wash-Up 27/05/16

Juventus launch Arabic language service and Spotify streaming Juventus Football Club has expanded its international reach by launching an official website and social accounts in Arabic. The Serie A Champions already

Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

SportHackTag – a digital recap

Ushering in an era where the sports landscape is now directly impacted by rapidly changing technology, the first event exclusively dedicated to digital innovation in sport took place earlier in

Digital Sport’s Weekly Wash-Up 19/05/2016

BBC Sport goes 360° at Wembley What’s it like to experience a big game at Wembley Stadium? BBC Sport have provided an insight into the famous ground by releasing an exclusive 360° video