Tag "smsports"

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How the 2017 Masters got social media right

This year’s Masters Tournament featured plenty of drama, as Sergio Garcia and Justin Rose had to play an extra hole to determine which European would win their first green jacket.

Digital Sport’s weekly wash-up 07/04/17

Tar Heels celebrate men’s basketball championship After three weeks of upsets, nailbiters, and repetitive commercials, the 2017 NCAA Men’s Basketball Tournament came to an end on Monday night, with the University

Durham’s fightback begins off the pitch

It was brutal. After accepting £3.8m in financial aid from the ECB last year, Durham’s punishment was relegation and a points deduction in all three formats of the game. The

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Cleveland Cavaliers create first-ever team social network

Last week, the Cleveland Cavaliers announced a new social network named Wine & Gold Nation. It’s a new online community designed to connect and engage Cavaliers fans, and it’s the

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What’s in a goal? How NHL sides celebrate on social media

Once upon a time, National Hockey League Twitter accounts were strictly business. They announced events, released important information and live-tweeted events with little regard for humour. It simply wasn’t the

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Speed, excitement and power: Why can’t your content be as good as the sports it is talking about?

“Hang on… I have an idea…” What happens next has changed recently. It used to be your newly formed idea would need to go over many hurdles to get to

Virtual Reality to be prevalent throughout college basketball tournaments

Virtual reality’s rise in popularity has been constant for a while. Now, the technological craze will be used throughout March Madness. After last year’s NCAA Final Four games were featured

ESPN expected to layoff on-screen talent

Sports media giant ESPN will again go through a round of layoffs, this time cutting on-screen talent. Sports Illustrated’s Richard Deitsch reported Sunday that ESPN will have “significant cost-cutting” for the

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BT Sport secure exclusive Champions League football rights

BT Sport has extended its UK broadcasting rights deal for the Champions League and Europa League, though this time the deal will not include a highlights show on free-to-air ITV.

Snapchat and Los Angeles Marathon set for record-breaking partnership

Snapchat and Skechers Performance Los Angeles Marathon have announced that they will partner up for this year’s race, meaning runners and spectators alike can capture the experience on the social