Tag "smsports"

Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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2.1m watch table tennis on Facebook Live

England’s European Championships home qualifying tie against Greece was streamed live on TheSPORTbible’s Facebook page on Tuesday night, after Table Tennis England came to a broadcast rights agreement with TheLADbible

Digital Sport’s Weekly Wash-Up

Kings own the Suns This week we had a late candidate for tweet of the year. NBA side Phoenix Suns were pretty excited about the start of the new season and their first

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Twitter to discontinue Vine

Twitter has today announced that it will be shutting down Vine. Vine pioneered short-form video and revolutionised Twitter when it launched in 2013, but its growth has been stunted by

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Brisbane Heat launch immersive technology to link players to fans

Since its inception in 2011, the Australian Big Bash League has been at the forefront of innovation in cricket. The adrenaline-fuelled cocktail of fireworks, packed crowds and finest players in the world has flipped the

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Facebook, Twitter & Amazon fight for the IPL

Facebook is the latest network to reportedly show interest in acquiring the digital rights to the Indian Premier League, joining Twitter, Amazon Prime and mobile group Reliance Jio. The fast-paced franchise

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The Hero Challenge is exactly what golf needs to survive

The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is