Tag "smsports"

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The battle for fan engagement

This is a guest article written by Damon Mangos, Strategy and Executive Creative Director, Delete. You can follow him on Twitter @Damon_Mangos. It’s almost impossible to move at the moment without

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Digital Sport’s Weekly Wash-Up 17/2/17

Bayern Munich curb stomps Arsenal…again When Bayern Munich destroyed Arsenal 5-1 in the Champions League on Wednesday, respective fans took to social media to voice their pain or mock their

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Politically-charged ads rule the Super Bowl airwaves

The Super Bowl has become a cultural event. For sports fans, it means the exciting end to the NFL season. For non-sports fans, it means the most highly produced, expensive

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Digital Sport’s Weekly Wash-Up 11/2/17

The Flowers of Manchester are remembered On the February 6th, Manchester United fans gathered at Old Trafford to remember the 23 members of Manchester United who lost their lives in

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Digital Sport’s Weekly Wash-Up 27/1/17

Sacramento Kings hand Cleveland Cavaliers an L When the Kings visited the Cavaliers on Wednesday night, the Eastern Conference-leading Cavs were heavily favored to win. So when the Kings defeated

Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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2.1m watch table tennis on Facebook Live

England’s European Championships home qualifying tie against Greece was streamed live on TheSPORTbible’s Facebook page on Tuesday night, after Table Tennis England came to a broadcast rights agreement with TheLADbible