Tag "Sky Sports"

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Sky Sports acquire Diagonal View and look set to shake up the social media landscape

Last week, Sky announced that they had acquired Diagonal View, a social media content producer, probably best known for the production of the football YouTube channel, The Football Daily. The

Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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NFL’s admission of a bad policy is welcome, but it won’t solve their problem

Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent

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Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen

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Amazon is plotting the end of traditional sports broadcasting

In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks

Esports represents a chance for the Premier League to diversify – but a threat to broadcasters

For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

Netflix rides earnings boost into possible ESPN deal

On the back of a quarterly earnings report on Monday that exceeded analyst expectations with sales that broke $2 billion (~£1.63B) for the first time, Netflix might have its sights

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Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?

When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the

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Sky Sports’ new initiative is a nod in the right direction, but there’s more work to do

Every now and then we rail against the stuck-in-the-mud ways of traditional broadcasters as they struggle to adapt to the digital world, but every now and then they do something

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