Tag "Serie A"

AS Roma trial new Twitter League

AS Roma have proved recently they’re not shy when it comes to testing out fan engagement opportunities on digital. From crowdsourcing ideas for their new website on Reddit to parodying

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AS Roma show creative club content is a winning ticket

When it comes to getting quotes from football players, quite often we’re presented with predictably bland fare. It’s understandable, really. Quotes are used in headlines and pop up on every

Napoli becomes the first club to team up with Tinder

After selling Gonzalo Higuain to Juventus for one of the biggest transfer fees in footballing history, Napoli looked to have lost their talisman. They spent their money wisely, though, bringing

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Juventus creates new fan app with access to highlights and bespoke content

There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible

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Juventus goes mad on social media following title win

After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken

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Juventus enter the Snapchat game

Italian champions Juventus have opened an account on Snapchat ahead of the big Champions League clash against FC Bayern Munich. Bianconeri join the biggest European football teams on the platform including Real Madrid,

AS Roma launch its Chinese WeChat account

Italian football giant AS Roma has launched a new account on WeChat, the fourth biggest messaging app worldwide, in an attempt to reach out the football club’s fans in China.

AS Roma releases Social Media analytics for 2015

In a slightly strange move considering the fact that most football clubs keep its social analytics reasonably closely guarded, AS Roma has gone ahead and unveiled its social media statistics for 2015.

Juventus launch new mobile app for new season

Italian football giant Juventus has released a new app in preparation for the 2015/2016 Italian football league which starts this coming weekend. The new app offers Juventus fans to access

UKSN Presents: Interview with AS Roma’s Shergul Arshad

We speak to AS Roma’s digital man Shegul Arshad about the clubs journey in social media, being the first club on Pinterest and players coming to terms with Twitter in Italy